Etly Klarborg’s love for elfs and Danish folklore began in her childhood, inspired by her mother’s enchanting stories. Growing up surrounded by tales of magical creatures, Etly’s imagination ran wild. At just four years old, she crafted her first elf from mud, unknowingly setting the stage for what would become her life’s work.
From Mud to Magic: The First Elf
That first muddy elf was just the beginning. As Etly grew, so did her love for creating these whimsical characters. Her journey from crafting elfs in her childhood to becoming a celebrated artist is a testament to her enduring passion and creativity. Each elf she creates is a reflection of her own joy and imagination.
In 1986, Etly Klarborg turned her passion into a profession, officially launching her own brand. What started as a personal love for elfs and Danish tradition quickly grew into a business that resonates with people across Scandinavia and beyond. Today, her designs are a cherished part of Danish Christmas celebrations.
A Family Affair
Klarborg is not just a business; it’s a family affair. Etly’s husband and sons have played vital roles in the growth of the brand, making it a true family legacy. Today, the Klarborg family continues to spread the magic of their creations, ensuring that the tradition lives on for future generations.
